LBCI’s mission is to persistently break new ground in Arab broadcasting by: * Inspiring people to assume their responsibilities as citizens through positive action * Anticipating and adapting to changes in the media environment by integrating our creative approach with innovative technologies. * Extending our reach to as wide an audience as possible as consistently as possible, while remaining accountable to them. LBCI’s vision is to be a continuous source of inspiration for positive change in Lebanon and the Middle East.